May 5, 2015

Loyalty Card

So we finally finished our loyalty cards! After some refinements with our previous ones the group chose the following to be our final loyalty card,


So we decided to go with the charcoal background with the pattern. Since the business card and loyalty cards are similar (their both cards) we thought we'll keep them as similar as possible but different at the same time. So we used the same pattern just with a different background colour. So with the pattern it kind of creates that brand mark for 'Lemon & Pepper'. We decided to take our logo and put it on the back so that we could centre "Loyalty Card", if they were both on the front it wouldn't look nice. Now the front looks clean and simple.

Also we changed the info at the bottom to white, so they stand out from all the yellow and charcoal.

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