Update!

Everything is coming left, right and centre. There seems to be so much to do in so little time, so many problems that creep up every time we think we've found a breakthrough and every path we take seems to have an obstacle for us to try and hurdle. But with all that being said we think we are still on track and getting things done.

So this week we all got some feedback from our lecturer regarding the work we've done so far on the menu, style guide, packaging and website.

Menu

The feedback was that the idea we had of using the other colours from the colour palette was going away from our brand of being clean and simple and really using just two colours to push our brand forward. So instead of adding more elements into this brand, we should try to improve and move forwards with what we already have. The insides of the menus were good, but the covers just needed something different. So that's what will be worked on over the next week.

Packaging

Packaging is going well, we have a design direction that we want to go with for the packaging. After the feedback, it was mentioned that maybe we should introduce some images of food, because right now our brand has no imagery and it would be a good idea to bring imagery of food into our packaging. So the task was the explore ideas on how we can bring imagery into our packaging. We would like to keep the concept we have now because we think it works really well, but we will keep playing around and trying different ideas.

We are also going to be sending napkins and coasters off to be made really soon.

Style Guide

Jasmin has had some troubles with layouts in InDesign and she got some much needed help today. Before, we had most of the content just that the layout wasn't there. So with the help of our lecturer we have a new layout which also brings in imagery into our brand and with that foundation, we can now continue with the rest of the style guide.

We have also been sourcing stock images for our style guide and even website. We were planning to take our own food at the start, but we realised we just don't have the time to do that and also food photography is really hard to get right. If the lighting and composition isn't right then it wouldn't look very good. So we decided to save time and just use stock images

Website

For the website we are going quite well, user testing has been done and work has already started on customising the website. The first step is putting all the content in we are already well into that. On the timeline it is planned be finished by week 11 but Jeanel has said she could have it done by around week 9! So if that's the case she can jump on over and help us with the print designs.