Advertising campaign

Since the last examples that we showed of our campaign we have changed a few things. First we had to go back to basics and figure out the exact direction we want to go with this campaign. So here is what we have decided,

Campaign type: Teaser > with a follow up campaign
Campaign message: Homestyle food/food from home
What should be achieved: Awareness to our brand/ bring in new customers

So we broke our campaign down to three different parts, for all these parts it will be through posters.

Teaser 1

So the first batch of teaser posters will have a simple question or statement and our website somewhere on the poster with our logo on it. Some questions that we have thought of are,

1)"Your mum won't be happy with us"

2)"Is your mum a bad cook?"

3)"Miss mum's cooking?"

4)"Mum isn't home tonight?"

So people who see this and are intrigued, they can go onto the website. Upon visiting the website, one of our header images on our carousel will be information that leads to the second part of the teaser campaign. 

Teaser 2

This will consist of just one type of poster which will just be of our lemon icon on the poster with our logo and website. The instructions from the website will lead people to find these lemon posters and take a photo with it, there will be some sort of game (exact rules haven't been established) but they will then post their photo on Instagram and hashtag it a hashtag that we decide then the winner will get a free meal for 2. This will encourage people to look for our posters and create some talk and interest in our restaurant.

People who didn't see our Teaser 1 can still hop on to the website to see what all this is about as the website will also be on this poster and they can join in as well.

Follow up campaign

The follow up campaign is after we have had our official opening and there are people who know about us and are talking about us. The follow up will be basically answering the questions from Teaser 1 campaign. It's putting ourselves our there and telling people who we are and what we offer, the fact that we are here and anyone can come dine with us.