With 6 weeks left till this whole project needs to be finished we were dealt a major blow. Not that what we were doing was bad, but we could do a lot better.
What happened
Today we spoke to one of our lecturers and to keep it short and sweet, what we were doing just didn't really cut. The main problems were that we aren't sticking to our brand personalities that we established at the beginning which were
- Fresh
- Clean
- Happy
So because of that a lot of our design work doesn't reflect the things that we have done earlier such as the stationery set. Another problem was that we weren't exploring enough in our brand, we used the pattern way too much as we would just slap it on everything. We got a little lazy in a way that if we didn't know what to put on something we would just use the pattern. Also the same went for our lemon icon and also our logos. We put that on everything, but do we really need a logo on EVERY thing that we have? Shouldn't the brand speak for itself without constantly having the logo there? As a result of this we were told our brand was very dry and boring, there wasn't any depth and substance to it and everything looked the same. A brand needs to keep a certain look but it can't be the same old thing over and over again. There needs to be things to play with and areas to move in but still within the guidelines of our brand. So basically one of the issues was that we didn't have an alternative pattern so everything we did was with that one lemon pattern. We needed more secondary elements that could all be part of our brand, something that is different but still the same.
What now?
Now we have to take time and go through our entire brand and make refinements, seriously rethink things and reevaluate everything we have and what we can do to make it better. The main goal is to expand ourselves and give more substance to our brand.
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