Jul 11, 2015

Changes

From the feedback that we had, we were told that our loyalty cards don't fit with our brand and the rest of the stationery set which is true after looking at it. It's surprising how we don't see such obvious things ourselves until it's actually pointed out to us. The loyalty card was black and it was really really dark when the rest of the stationery set was just white and yellow. So we changed the loyalty cards and here's what they look like now. This will now be our final loyalty card,  



This new colour decision definitely makes our loyalty card fit in more with the rest of our stationery and our brand. 

Along with changing the loyalty cards we also had to change our whole icon range as they weren't consistent in the sense that some were fill and some were strokes and some were both. Honestly it was very careless design and kind of just doing it quickly to get it over and done with. So now doing it the second time we did it properly. We went online and found free vector icons and took them to create our icons. We made them all strokes so they all looked the same. Here are a few,





They look much better now. There are also the black versions of these icons. 

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