Jul 27, 2015

New ideas. New beginning?

We went through and started thinking of how we could fix the problem that we are in now. We came up with a few different ideas and the main thing we kept in mind was the have more patterns and elements that we can have as part of our brand so everything didn't look the same and boring.

First thing we did was create a bunch of different patterns that could work. Then we went through what we already had and decided what we could keep that was good enough and what we had to change. In the end we needed to change quite a lot of things, our whole packaging, our menus, some of our stationery and also our advertising campaign. In doing so we also need to update and change the style guide as well, so we have a lot ahead of us. We are in a really bad place, so we need to park hard to get back on track

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