A Secondary Logo/Logo variations

Secondary Logo

After we designed our logo, we took into consideration the elements that are in to logo and how they will be affected when the logo is resized to a much smaller version, for lets say the letterhead, website or loyalty cards. So we decided to create a secondary logo used when the main logo gets too small for some elements to be seen.

Here's the secondary Lemon & Pepper logo,

As you can see, compared to our original logo we've basically taken out all the elements except for our restaurant name. This makes it more horizontally oriented as opposed to the original one.

Logo Variations

This wasn't addressed before as it should have been but in our Lemon & Pepper logo suite we have (as seen from above) a main logo and a secondary logo. For each of them we have different variations in terms of colours.

For each of the main and secondary versions there will be a yellow variation,

Main Logo

Secondary Logo

The yellow logos are to be used only on backgrounds with the charcoal colour from our colour palette. (This will be a rule that is set in our style guide). That is why the stroke around the circle is of that charcoal colour. 

Other than that we will obviously have the standard black and white versions of each logo. But we probably won't be using them in any of our branding.