We really liked the concepts that we had come up with and now the direction of our work seems a lot clearer. After working on these concepts we let our lecturer have a look at them and give us some feedback on what we've done. Our attention was brought to the fact that some of the designs were too busy and cluttered and it wasn't as clean as we first wanted it to be so we had to change a few things. Originally we were going to go for the charcoal background and yellow text as we thought that looked better and it suited in with the trendy look but it seemed to dark and harder to read so it was better to have it on white as it would be easier on the eye.
We wanted to go for a portrait business card as it was something different from what we've done in the past. We've always designed business cards in landscape and having it in portrait would be cool and it looks pretty good as well!
After some refinements, we changed the typefaces on the back of the card and made the headings 'Big John' rather than using 'Open Sans' for everything and this was our final business card!
We are now starting with the loyalty cards and letterheads, progress has been made on the wireframes for the websites and style guide as well. Everything seems to be going well and on track. Team spirit is definitely on a high!
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