What are we going to look like?

Before any project, we need to have a mood board on what the tone of our restaurant would be. The look and feel of our brand and the overall setting of our restaurant. We did mention earlier that our restaurant would be gearing towards the vintage/rustic look. Our restaurant furniture would be made from natural materials such as timber.

Imagine brick walls, chalkboards, textured surfaces and darker colours. Here is the final mood board that we have decided on. We did have a bigger mood board before, but we culled a lot off to have a more precise direction.

So with the mood set, we needed to get more specific with our tone. What will our colour palette be? What typefaces are we using?

Colour Palette

We came up with a bunch of different colour palettes to begin with, after a group discussion we narrowed the colour palettes down to final three.

From these three colour palettes we ended up choosing the middle one.

This is our final colour palette. We think it will work really well with what we want and what we are going towards. We wanted to be trendy but at the same time do something a little different from the cliche hipster stuff. We believe this colour palette will help us do that. We can use the charcoal and yellow as our main colours, as they both represent our name 'Lemon & Pepper' plus the two colours sit really well together. This colour combination can also represent the "hipster" aspect of our restaurant as nowadays the trend is a dark colour with bright accents. The remaining colours we will use as secondary colours and be used as and where it suits. They aren't the typical hipster colours so that highlights the fact that we aren't trying to be fully cliche. 

We also had an idea that for the packaging for different foods we can use the different colours as colour codes for different sorts of food. 

Typography

We had difficulty with typography as it took us a long time to settle for something and even after settling for a typeface we still weren't totally sold on the idea. This process definitely took long er than expected. 

At first we decided to have 3 different typefaces:

1. Logo Typeface

2. Headings Typeface

3. Body Typeface

For the logo typeface we wanted to go for something handwritten or "semi cursive". But of all the ones we found online they just didn't work. We spent a long time but nothing stood out to us. Honestly we were a little sick of it so we stopped looking for logo typefaces for now. 

For the heading and body typefaces, we also had many choices and in the end we tentatively settled for these two typefaces:

For Headings: Iskra

This typeface has many weights so it gives us many options for headings. We can have thick and heavy headings or really fine and clean headings. This was also available for both print and web.

For Body: Adelle Sans

We chose this as the body typeface because it was really nice and easy to read. Pleasant on the eye when in big paragraphs. Also it has a few weights to work with in case we needed it. 

A lot of work was covered over the last few days, although we feel like we've gotten no where still and it's all been a tiring and frustrating process.