Logo Disaster comes to an end!

By this time we were in serious trouble with our logo. We were about a week behind the projected timeline. At this point in time we were supposed to have a final logo completed and beginning work on the stationery and the wireframes for the website, but instead we are still very far from having any sort of logo.

So we asked for some help from one of our lecturers. He took a look at our mood board that was shown in one of the previous posts and the feedback was that he saw two different styles in our mood board, that we only just put in a bunch of things that we like into it but we didn’t actually think about a specific style (which is what a mood board is supposed to be for). There were two clear feels/styles that were evident in our mood board:

1. Clean/Minimalistic

2. Cliché/Trendy Hipster

It was suggested that we split our group into two and two of us would explore an idea each, by doing mock ups. So after that we can come together as a group and show what we’ve all done to see what we like or dislike from each different style and that will give us a clearer path ahead as to what look we are actually going for.

We were given some great advice and it kind of rejuvenated us, knowing that there will be an end to this process and we can get somewhere and actually get this logo sorted!

So after about a week, we came back together and this was what we had:

Clean 

Trendy

After going through our second round of concepts, we were still undecided on which style to go for, clean or cliché. But we knew we would have to choose out of one of them, at least it wasn’t out of a million different choices! After a few refinements and eliminations we came down to two last logos, one from each of the styles.

All four of us liked both logos and were happy going with either style for the rest of our project. Since we are so indecisive and it would have taken forever if it was up to us. We asked our

lecturer again which one was better, which one would be better to work with in the long run and the options we could have with it. After going through them both our lecturer basically said they still don’t really work and need improvement. So he took the logo from the cliché style, changed it up and tried a few different concepts. In about 5 minutes he came up with something that looked better than what we managed to do in the last two weeks!! We really liked his idea, although it wasn’t completely finished or how we would have liked it. We took it and played around with it, made some minor changes and with that we came up with a few variations.

We tried the "&" with a few different typefaces...

From these refined versions we finally made a choice on the logo! About time! We chose the one with the “&” to the side. We felt that that made the logo a little bit trendy and playful since everything in the logo is really centered, so we had the “&” to the side instead of being in the middle.

So with that we killed two bird with one stone! We have our final logo,

…and we also have a typeface for our logo now! The typeface we will be using for our logo is called ‘Big John & Slim Joe’. They are actually separate typefaces but they are the exact same just different weights. For the "&" the typeface is Arial.

So now we have our logo sorted, typefaces all sorted, we are ready to move on and start designing the stationery!