Let's create a Restaurant!

What's the purpose? 

So we are creating a restaurant as part of our Major Work in order to complete our degree, that is the main purpose. But if it ever happens that someone somewhere wants our idea/brand to be translated into the real world, we would love to explore into that and be delighted to have our little project turn into something REAL!

But wait! What type of Restaurant? 

Well, at first we made a list of all the possible types of restaurants that we could have then from there we took a few factors into consideration. We thought about the flexibility and the variability of each. Since we wanted an option where we weren't locked into a certain look or feel, we wanted to be able to play and explore with it and make of it whatever we wanted. Also one of the main aims of this project was to expand our skill sets into packaging design as well (such as knife-lines) so we are trying to focus more on packaging. With that in kind we thought about how much each option gave us in terms of packaging.

Yes we did consider a Kpop themed restaurant where you could eat and then belt out some of your favourite Korean hits!

During the process we narrowed it down to Fine Dining, Casual Dining or a Diner. We thought fine dining would be interesting to design as it has a very unique and specific look and feel that we need to design and it's something we've never tried before, but then again, reflecting back to our two factors we decided that we would go with casual dining as that basically gives us a million different possibilities!

So there, step one complete! Let's gooooo!