Brand Patterns & Secondary Elements

Through the designing of our logo and business cards we have created a few little elements that are part of our brand, they serve as secondary elements that compliment our design and ultimately the overall look and feel of Lemon & Pepper.

Pattern

The first of them is our pattern,

These patterns were evident in the business card. Patterns are great to work with and offers something extra in designing our materials. Here we have two different variations, the yellow or the charcoal that we have. The pattern consists of many little lemons. They aren't mean to be obvious, more of a subtle touch to our designing. 

Lemon

This is the 'Lemon & Pepper' lemon on it's own,

This secondary element also comes in both of our primary colours. This would be used as a stamp or as a form of identification of our brand. 

Lemon with Dotted Lines

This is another variant of the lemon, except this time it is coupled with the dotted lines. This is also evident in the business card. This variant would be used on print material, we would like to create a style where this would be at the end of any passage of text? For instance at the bottom of each page of the menu after all the text.