What defines us?

Over the last few weeks, especially while designing the business card, the problem we had with our first versions of designs was that it wasn't exactly the style that we wanted so it was recommended that we give ourselves 3 words that define us. 3 clear words that we would look back to with every design that we make and use it as a guidance tool. With these 3 words it'll make designing our things a lot easier as we have these words to go along with. These 3 words can also be some sort of a brand personality for us.

The three words that will define Lemon & Pepper are;

Clean

Fresh

Trendy